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Real company Real numbers
Marriott Hotels Thailand
40%
Reduction in voluntary turnover
8.4MB
Estimated annual saving on recruitment costs
91%
Employee enrollment rate
How Marriott Thailand reduced turnover by 40% and saved ฿8.4M in one year
Salary Hero integrates and works directly with employers to provide earned wage access and financial wellness products.
Salary Hero, a Thailand-based financial wellbeing platform, today announced it has raised US$2.8 million (THB100 million) in funding.
Global Founders Capital, M Venture Partners (MVP), 500 TukTuks, 1982 Ventures, Titan Capital, and multiple “high-profile” Thai corporates and angel investors also participated in the funding round.
In a statement, the company said that it will use the capital injection to continue building its customer success team to support its growing client base and expand its suite of high impact neo banking products.
Jonathan Nohr, co-founder of Salary Hero, stated, “We empower every Thai employer to be a hero when it comes to driving financial inclusion of their employees without disrupting their business. This round of funding allows us to double down on that mission and focus on launching more high impact financial products.”
Employee Benefits 
Encouraging your employees
to have a better quality of life.
80%
84%
9.4/10
Security & Compliance 
Built for enterprise. Trusted by procurement.
Security isn't a checkbox for us — it's how we close deals with Thailand's largest employers.
ISO 27001 Certified
Independently audited information security management. Renewed annually. Audit report available on request for procurement teams.
PDPA Compliant
Fully compliant with Thailand's Personal Data Protection Act. We collect only 6 data fields — no national ID, no passport, no SSN required.
BOT Guidelines Aligned
Salary Hero's model aligns with Bank of Thailand financial wellness service guidelines. Your legal team will appreciate the pre-built compliance documentation.
End-to-End Encryption
All data in transit and at rest is AES-256 encrypted. Your payroll data never touches our servers unencrypted. Zero data sold to third parties ever.
Employer-Controlled Guardrails
You set the withdrawal limits, percentage caps, and eligibility rules. Employees can only access what you authorize — full employer control at all times.
24/7 Support
Thai-language support team available around the clock. Average response time under 30 seconds for employee queries. Dedicated account manager for employers.
Our Origin
We saw the problem first- hand. Then we built the solution.
Salary Hero was co-founded by Jonathan Nohr and Prabhav Rakhra — both former Bain & Company consultants based in Bangkok. While working with manufacturing and hospitality clients, they kept seeing the same pattern: workers leaving before payday to take out high-interest loans, missing shifts because of financial anxiety, quitting jobs over a single unexpected expense.
The problem wasn't that workers didn't earn enough — it was that they had already earned the money, but couldn't access it until an arbitrary payday weeks away. The solution was obvious: give workers access to wages they've already earned. The execution required building financial infrastructure that works at scale for Thailand's 40+ million formal workforce.
Since launching in 2021, we've helped 500,000+ workers access their earned wages, displaced over ฿170B in payday loan activity, and partnered with 500+ employers to make financial wellness a standard employee benefit — not a luxury.
"Eight motorcycle drivers waiting at the factory gate. Workers handing over their ATM cards and PINs. This was the moment we knew we had to build Salary Hero."
The Team 
Built by people who've seen the problem up close.
Jonathan Nohr
Former Bain & Company London and Bangkok. Spent 5 years advising on fintech, financial products, and SaaS across private equity and payments. Saw the gap in workforce financial health — and co-founded Salary Hero to close it.
Prabhav Rakhra
Former Barclays and Bain & Company Bangkok. Traded volatility at Barclays, managed portfolios at BlueCrest in New York, then pivoted to fintech and consumer tech investing at Bain. Brought all of it to Salary Hero to build the financial wellness platform Thailand's workforce deserves.
Somjitra Dhanasobhon
Former J.P. Morgan and Citi Bangkok. Spent 20 years in wholesale banking — structuring deals, managing corporate relationships, and watching businesses struggle with cash flow up close. Joined Salary Hero to turn that financial expertise into real relief for workers.
Our Journey 
From idea to Thailand's leading EWA platform.
Present
Regional Expansion
Expanding to Malaysia — bringing earned wage access to Southeast Asia's 150M+ formal workforce. Series A fundraising underway.
2024
ISO 27001 Certified & PDPA Compliant
Achieved ISO 27001 certification, enabling enterprise sales to healthcare and government-adjacent employers. Crossed 500+ employer partners and 500K+ employees served.
2023
100,000 Employees Reached
Expanded to 200+ employer partners and crossed 100,000 active employee users. Launched budgeting tools and high-yield savings account powered by Dime partnership.
2022
US$2.8M Seed Round & IF50 Award
Raised seed funding from Global Founders Capital, M Venture Partners, and 500 TukTuks. Recognized by Inclusive Fintech 50 as a top global financial inclusion startup.
2021
Founded in Bangkok
Jonathan and Prabhav leave Bain to launch Salary Hero, targeting Thailand's manufacturing and hospitality sectors with a simple earned wage access product.